Our Designlab team took part at the Lamborghini Road Monument competition hosted by YoungArchitectsCompetition.com.
The international competition was launched September 2016 in cooperation with the Region of Emilia-Romagna, the Municipalities of Bologna and Sant’Agata Bolognese, the School of Fine Arts of Bologna and Unindustria Bologna. The aim of the competition was to design two architectonic installations in order to emphasize the importance of Lamborghini’s sites in Sant’ Agata Bolognes, near Bologna, Italy.
Our Kinetic Towers Concept was chosen to be among the finalist. The towers convey the DNA of Lamborghini, portraying an innovative embodiment of motion and energy. The dynamic interaction of speed and movement are symbolized through two architectural installations, resembling powerful height while striking elegant optical effects.
A powerful sense of motion and speed captivates the driver who actively navigates himself around the towers circular orbit. Coloured metal pads, disposed on the columns, reinforce the viewer’s perception of dynamic animation, converting a singular message of Lamborghini through both monuments.