JOOP! – FLAGSHIPSTORE & GLOBAL FURNITURE CONCEPT
JOOP! is a label for confident men and women with a highly developed awareness for style and personality. In March 2014 the fashion brand re-opened his flagship store in Germany in Dusseldorf’s new monumental commercial complex “Kö-Bogen” by Studio Libeskind. STUDIOFORMA was assigned to develop a brand cohesive furniture concept together with the new design for JOOP! flagshipstore in Dusseldorf, Germany. The boutique now distributes on 460.00 m² the brand’s holistic portfolio, including a sophisticated contemplation area for visitors.
OPENING MARCH 2014