LA PRAIRIE is among some of the most luxurious skincare brands – a pioneer in anti-aging cellular therapy. The brand’s Swiss heritage can be traced back to the famous La Prairie Clinic in Montreux, Switzerland.
STUDIOFORMA took part in the competition for LA PRAIRIE’s new retail design by reflecting the holistic brand values of LA PRAIRIE and cultivating Swissness with strict geometrical forms and an elegant tonality.
STUDIOFORMA proposed a new boutique concept that emphasizes the typical hues of the cosmetic brand. A fine selection of materials generates a high-class look and feel on the surfaces throughout the boutique. The straightforward and striking design is based on the archetype of Swiss architects like Peter Zumthor and Mario Botta.