VAN CLEEF & ARPELS – POP-UP STORE CONCEPT « ÉPHÉMÈRE »
Van Cleef & Arpels’ designs have been viewed as a benchmark within the art of high jewellery from the 1910s to date. The Maison’s philosophy wishes to please and impress with beauty and the unexpected. From 2002 onwards, Van Cleef & Arpels designed an annual themed collection. Jewellery became narrative, with nature as one of its favoured sources of inspiration.
STUDIOFORMA designed the concept « Éphémère » and captioned it as “Enchanted Forest”. The Concept aims to reflect Van Cleef & Arpels’ iconic Mystery Setting and the Classicism collection as well as other legendary magical and fantastic brilliant cut creations like the butterflies and fairies.